CHICAGO, Jan. 31 /PRNewswire/ -- The Gatorade Company, a division of PepsiCo (PEP), will run advertising in Super Bowl XLII to support the launch of G2, a new low-calorie lifestyle beverage. G2 will be supported by the largest integrated marketing campaign since the launch of the company's Propel Fit Water in 2002. Campaign support will include television and print advertising, digital, retail, sampling, and cause-marketing efforts that will raise funds for United Way. For decades Gatorade has hydrated and fueled athletes on the field and now G2 will help keep athletes hydrated OFF the field.

"With the addition of G2, Gatorade has the Super Bowl covered inside and out," said Matt Knott, Gatorade Vice President of Marketing.

Contemporary Dance Showcase's Tidbits from East Asia

Japan Society’s 11th Annual Contemporary Dance Showcase was one of many events timed to coincide with the annual international conference of the Association of Performing Arts Presenters (January 11 through 15). APAP week is always awash in showcases and strategically scheduled performances. Every group involved has to hope that one or two of the 4000+ presenters will be sufficiently smitten with a music, dance, or theater performance to book it. The organization offers what’s essentially a citywide marketplace—an opportunity to see and be seen, mix and mingle, however bleary-eyed all attendees will be by the time they stumble into the final salsa party.

This year’s Contemporary Dance Showcase ventures beyond new Japanese choreography to include works from Korea and Taiwan, at least two of these adapted from longer works (with somewhat mystifying results).

Get Off of My Cloud

In Google's words, its recently unveiled "Android" is the "first truly open and comprehensive platform for mobile devices." But it is a signal of much more. Google is as much an ideology as a firm and can resemble a nation-state in its pursuit of power rather than a mere corporation chasing quarterly numbers. Google and its allies are now trying to make the principles of openness—the commanding ideology of the Internet—the conquering principle of the wireless world, and the Android announcement is just the first step.

Android is, in form, another of Google's giveaway strategies, a Linux-based operating system for mobile phones that comes with a free set of tools that should make it easy for any programmer to write applications for a mobile phone. It's clear that any Android-based Gphone will be far more "open" than any cell phone the world has yet seen.

Sullivan leads South River past Severn

Katherine Sullivan scored 13 of her 15 points in the fourth quarter as No. 11 South River held on to beat Severn, 52-50, in Anne Arundel County.

Severn (3-2) led much of the game before the Seahawks (1-0) picked up on defense and forced turnovers to take the lead early in the fourth quarter after trailing by 15 points earlier.

Open house marks TPD's 150th birthday

Being a police officer looks like fun, 7-year-old Hunter Ewert said Sunday after watching Topeka police operate a bomb robot and ride around on a Segway Personal Transporter.